Unitarian Universalist Association of Congregations' Corporate Identity Materials
Background:
In 2004 UUA President William G. Sinkford began working with Emily Mitchell and Tim Nielsen, principals of Nielsen Design Group  , to produce a new corporate identity for the UUA staff. It was intended that this identity would distinguish all UUA materials with a mark of quality and integrity and offer a visual representation of a modern and dynamic faith.
Now, the UUA's staff is pleased to share these materials with members of our Unitarian Universalist congregations for your use. This logo is trademarked by the Unitarian Universalist Association of Congregations and may only be used by UUA member or emerging congregations to identify their congregations and programs. The purpose of these instructions is to answer some of your questions about these materials and to help our congregation and district leaders use them properly.
Please read our frequently asked questions for more information
on the new logo design and its use.
When and How to Use These Materials
The new logo is offered to you in two formats: .eps and .tif. These are two standard formats which will retain the transparency of the graphic (in other words the graphics won't be imported in a big white box). Either of these formats can be imported into most graphic and word processing applications—one or the other should work.
Graphic Standards
The new UUA logo is designed to convey the idea of light emanating from the flame, or illumination. To maintain a consistent appearance the number of radiants must adapt appropriately as the chalice increases or decreases in size. For this reason, we have provided versions of the logo in various sizes.
The typeface being used by the Unitarian Universalist Association of Congregations along with the logo is called Weiss. It is not generally part of a standard suite of fonts available with word processing programs, but can generally be purchased from your word processing manufacturer.
Logo Reproduction
Reproduction of the logo should originate from an official digital reproduction master (located on this site). We are providing several file formats to provide the best possible logo reproduction for any foreseeable applications. Please be sure to use these materials rather than scanning or photocopying from printed materials, which would reduce the quality of the result. The logo should always be proportionally scaled from an approved digital master. Please don't recreate the logo yourself, and don't modify the shape of the logo.
The TIF and EPS files are not intended for web viewing - they are good for graphics editors. If you right-click on the links, you should get an option to "Save Target As...." and you can then download any of the TIF or EPS files to your hard drive. The EPS files require image-editing software to manipulate, but the TIF files can be inserted into almost any publishing software, like Word.
A. Traditional Use |
|
|
Logo A
Use this logo for a large majority of print applications. Use this logo when required diameter is greater than 1/2" but less than 2".
|
|
|
Logo B
Use this logo when the required application is over 2" in diameter.
|
|
|
Logo C
Use this logo when the required application is under 2" in diameter.
|
|
|
Logo D
Use this logo for applications that require very small sizes.
|
|
|
B. Reverse Applications
When the UUA Logo is required to appear on a solid black or colored background it is recommended that one of the logo versions below be used. The specifics of the application will determine which of the below logo versions will be best suited for maximum effect. |
|
Reverse 1
This reverse logo is meant to function as a solid reverse, white on black or white on a color. Use the same sizing guidelines as described in the logo section.
|
|
|
Reverse 2
This is the preferred reverse application. This reverse logo is meant to function when high production standards are employed, where percentage screens can be successfully employed.
|
|
|
Unacceptable Reverse Logo
Do not reverse a positive logo when creating a reverse logo. Specific reverse logos (described above) are designed to meet any foreseeable application on a black or colored background. |
|
Official Logo Colors
The primary Logo Color selected for use with this logo is PMS #7455 U Warm Blue (CMYK 80/70/0/0, RGB 100/30/230).
PMS #7455
U Warm Blue |
|
 |
If the logo is to appear in color, we recommend that you use this color in the same ways that the former "UUA blue" was used. We have also selected a palette of secondary logo colors which work well with the logo and which can be used if you wish to present an alternate version of the UUA identity. These colors are:
PMS #625
U
Green |
|
 |
|
|
 |
PMS#7459
U Cool Blue |
|
 |
When the opportunity arises to design multi-color applications, a wide range of colors have been specified for use in selection. These palette colors can serve as a general visual guide for any kind of color selection. For print communications, we strongly recommend that any color selection be made from these PMS specifications.
Questions about the use of the logo can be directed to the UUA's information specialist, info@uua.org  , who will be glad to assist you!
Other Chalice Art
| 
