Social Justice Empowerment Handbook
CHAPTER 8: WAYS OF GETTING PEOPLE INVOLVED
IN SOCIAL JUSTICE PROGRAMS
Leaders of social justice programs in local congregations are looking
for ways to get people involved in their committees, task groups,
and projects. Below are some suggestions:
- Infuse social justice into the total life of the congregation
by making it part of worship, education, and a caring community.
By making social justice a part of the congregation’s other programs
we build bridges between the social justice program and these areas.
This process helps more members of the congregation become aware of
what the social justice people are doing and generates more support
from all the members of the congregation for the work.
- Use processes that involve the whole congregation in choosing
issues to work on.
The Rochester model (which comes from the First Unitarian Church
of Rochester NY) provides a way of getting the whole congregation
involved in selecting and developing social justice issues to
be worked on. When people are involved in picking the issues they
are more willing to do something about them.
- Make use of task groups.
Forming task groups enables a congregation to do several projects
at the same time. Every time you start a task group around an
emerging issue you provide an opportunity for new people to become
involved.
For example, the All Souls Church in New York City has task groups
on hunger, homelessness, A.I.D.S., and children. Every time they
start a new task force they get dozens of new people involved.
- Develop good public relations.
Effective publicity keeps people informed about what is happening
in your program and shows them ways they can get involved.
The committee and the task forces need to communicate to members
of the congregation what they are trying to accomplish in their
programs. Publicity is important in recruiting volunteers and in
keeping people informed about what is happening. Ways of publicizing
the work of the committee include:
- Newsletter: Ideally social justice leaders would put
a story in every newsletter about some aspect of the social justice
program. Articles can cover projects being carried out by the
task groups, activities in the community that members are involved
with, denominational social justice programs, and current events.
- Bulletin boards: These can be used to display meeting
notices, information concerning current projects, and pictures
of the committee members.
- Pamphlet rack: Brochures, pamphlets, and flyers can
be put in the pamphlet rack.
- Literature and letter writing table: Many social justice
committees set up tables during the Sunday morning coffee hour
to distribute information about the congregation’s social justice
programs. Letter writing is an easy way of getting people involved
in a task that is an effective way to influence legislators.
- Announcements in the Sunday Service: Congregations handle
announcements during the worship service in a wide variety of
ways. Announcements are more effective when they are targeted
on a few issues instead of a large number of them. One possibility
is to pick one or two major projects during a month and focus
the announcements on them. It helps to supplement the verbal presentation
with an insert in the order of service.
- Conducting forums or educational programs: When you
publicize an event like a forum you have a good opportunity to
publicize your overall program as well.
- Publicity in the Community: Your social justice program
and the congregation are also helped by publicity in the community.
Sometimes it is difficult to get stories written in major metropolitan
newspapers. But local and neighborhood papers are often eager
to get material about local actions and projects. You can even
take steps to establish a relationship with a reporter from a
local paper and feed stories to that person. If you supply pictures,
then the paper should be even more interested in printing the
story.
- Use an effective recruitment strategy to select people for
your committee and task forces.
In the spring committees and task groups usually recruit new
members for the fall.
Be intentional about developing a strategy for recruitment to
get new people involved in the program. Too often people put an
announcement in the newsletter and then wonder why they don’t
get a response. In order to get good quality people to serve on
the social justice committee or task groups, you need to develop
an effective recruitment strategy.
One approach to recruiting is:
- Have committee (or task group) members think about how many
people they need to recruit for the coming year.
- Have the group brainstorm the names of people they think
would be good additions to the committee (it’s helpful to consider
the skills and resources such folks would bring to your work.)
If you need three people, make a list of six, figuring that
you can get half the group to say yes.
- Rank order the candidates.
- Assign committee members to make personal contact with your
potential recruits.
Face to face contact is the most effective way to do recruiting.
One suggestion is to arrange for a special time to get together with
the person. It might be a luncheon, or another social occasion. Then
you can take a whole hour to explain what your program is and why
you would like that person to be involved in it. Be specific about
what you want that person to do. The person you are recruiting can
ask questions and get the information they need to determine if they
want to make a commitment to your project. Or, you may discover that
the person is interested in a different project!
Another way of recruiting is sending a representative of the social
justice program to orientation sessions for new members. There you
can identify new church members interested in social justice issues
and inform them of the congregation's social justice programs.
Developing brochures on the history of social justice in the life
of the church and on the current social justice activities is also
useful. They can be put out at the social justice table, put in
literature racks, and handed out at new member meetings.
- Offer a diversity of program opportunities that provide
different ways for people to be involved.
A congregation's social justice program should be broad in scope
because people do social justice in different ways based on their
personality, temperament, interests, abilities, and values. We provide
more opportunities for people to be involved when we create programs
oriented around these different needs. Another reason is that we need
to choose a style that fits the demands of a situation.
Methodist minister Thomas Price wrote an article entitled "The
Four Types of Social Concern" which helps us to understand the different
ways we can respond to social issues. I have added a fifth approach
– that of advocacy.
The five types of social action are:
- SERVICE: The purpose of social service is to meet
the needs of persons in distress:.
Examples: collecting money, donating food or clothing,
tutoring, sheltering the homeless, child care programs, programs
and homes for senior citizens, youth clubs, scouts, food programs,
hospitals.
Strengths: It is doing something in the present. Hungry
people are fed; homeless people are housed.
Weaknesses: Relieving the symptoms does not always
solve the problem. Little impact on public policy, which produces
far more hunger and homelessness.
- EDUCATION: The purpose of social education is to teach
people about the importance of a social issue. The goal is to
inform people about the aspects of the issues and also interpret
the issue within the context of liberal religious values.
Examples: public meetings, workshops, resolutions, drama,
worship services and sermons, public forums.
Strengths: People's consciousness is raised.
Weaknesses: Talking about a problem may become a substitute
for doing something about it.
- WITNESS: The purpose of social witness is to make
public by word or deed the convictions of an individual or organization
regarding a particular issue.
Examples: participating in demonstrations, vigils and
marches, letters to the editor, passing resolutions, communicating
to the wider community through press releases and/or press conferences,
organizing petition campaigns, changing your life style.
Strengths: People in the community know where you stand
on a given issue.
Weaknesses: Tempation to believe that speaking out will
in itself solve the problem.
- ADVOCACY: The purpose of advocacy is to work through
the legislative process to impact on public policy.
Examples: visiting elected representatives in a delegation,
writing letters to elected officials, giving testimony at public
hearings.
Strengths: Public policy is, to some extent, affected.
Weaknesses: Taking stands on controversial issues can
split a congregation.
- COMMUNITY ORGANIZING: The purpose of community organizing
is to participate in the process by which decisions are made
in places of power. The focus is on the power of institutional
structures and how that power is used for good or evil. This
approach is based on the recognition that individuals have little
power to change their situations without the strength of groups
who know how to organize and influence power.
Examples: developing a strong organization, influencing
policy and decision-makers, empowering people so they can achieve
self-determination
Strengths: Oppressive systems are transformed.
Weaknesses: There is a danger in choosing a goal so large
that achieving it is impossible. This approach may involve more
political struggle than many members of a congregation feel comfortable
with.
It is important to remember these five approaches when trying
to get people involved in social justice programs. Recognize that
members of the congregation have different styles and temperaments
when it comes to doing social justice ministry. One person may feel
comfortable doing hands on direct service while another may have the
energy to change the system through advocacy and community organizing.
There should be room for both types of people in our congregations
and our work.
We like to pride ourselves on our theological diversity. We say
that our congregations provide a religious home for people with
very different theologies: theists, humanists, pagans, Christians,
Jews and so on. Hopefully we can have the same kind of tolerance/acceptance
for our different social justice styles.
These five approaches to doing social justice ministry do not exist
in isolation from one another. Rather, they are complementary. Ideally
we would have programs in our congregations on specific issues which
would include all five approaches.
Such is the case in the Unitarian Universalist Church of Columbus,
OH. This congregation has a multi-faceted program to empower homeless
people.
In the service component, individuals go through an eight-week
training program to develop a personal relationship with a homeless
person living in one of two local shelters. These volunteers serve
as sounding boards and advocate for people at government and social
welfare agencies. Members of the congregation also provide money,
food, and clothing.
In the educational part of the program, forums on homelessness
are held for members of the congregation and the wider community.
Guest speakers do sermons on the topic. Announcements are made in
the church service and articles are put in the congregation's newsletter.
With regard to witnessing, members of the congregation participate
in rallies to save the general assistance program. They do press
releases providing information about the problem of homelessness
and what their congregation is doing about it.
In terms of advocacy, church members lobby elected officials
about this issue. This was especially true when members of the City
Council needed to find extra money to keep one of the shelters open.
With regard to community organizing, the congregation's
program is linked to two coalitions working to end homelessness:
the Hunger and Development Coalition of Central Ohio, and the Housing
Coalition - Ohio.
As a result of these programs, several homeless people have found
jobs and homes to live in.
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