Empowerment Program Information Guide
Strategies For Recruiting Participants For The Social
Justice Empowerment Workshops
PUBLICITY
One way to encourage participation in the social justice empowerment
workshop is to conduct a vigorous publicity campaign. This
includes articles in the congregation’s newsletter, announcements
in the order of service, announcements from the pulpit, and notices
on bulletin boards.
USE OF LARGE PIECE OF NEWSPRINT
Some congregations identify those people who are involved in their
community by rolling a large piece of newsprint on the wall.
This can be done before a Sunday service or during the coffee hour
after the service. Members of the congregation are encouraged to
list on the newsprint the ways they are engaged in their local community
or support particular national or international social issues. This
helps members become aware of the many ways that people are involved.
It helps you identity people who you can use, and as an experience
to build momentum for the workshop.
SURVEY OF MEMBERSHIP DIRECTORY
Most congregations have a membership directory. You can go
through the directory to identify people who are social activists,
and extend a special invitation to them to attend the weekend social
justice empowerment conference. Have the minister or ministers,
members of the social justice committee, a couple of long time members
of the congregation, and a couple of recent newcomers meet to identify
those individuals in the congregation who are involved in social
justice issues in their church and in community wide activities.
Using the congregation’s directory, review each member’s area of
professional and avocational involvement. Think as broadly
as possible about the ways people are active. For example:
teaches in a school, works in a social agency, serves on the Board
of Planned Parenthood, contributes generously to the Sierra Club,
teaches seminars on women’s issues, has special knowledge of environmental
issues, and so on. Send a letter to the people you identify through
this process informing them of the upcoming social justice workshop
and extending a special invitation. Set up a phone chain and call
these people. Make sure they got a copy of the letter and
know about the event. Ask them if they will be planning to
attend the meeting.
WRITTEN SURVEY FOR THE CONGREGATION
Another way to create interest in the workshop is to send a written
survey to the members of the congregation. In this survey
you can ask people about the ways they are involved in social
issues. And you can request information about what issues
members think the congregation can take action on.
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