Tier 2 Resources

Uncommon Denomination Materials Order 100-500 blank postcards: Congregational Services has a limited supply of postcards at the low cost of $15 per 100-card pack (of a single image). You may arrange for printing of the reverse blank side from your local area printer OR print your message and contact information directly from your office printer. Use the Postcards Order Form. Uncommon Denomination Home Overview   • Hospitality & Belonging Tier 1  • Where To Begin  • Resources Tier 2  • Where To Begin  • Resources Tier 3  • Where To Begin  • Resources Marketing 101 for Congregations  • PowerPoint  (3.8 MB)  • PDF  (2.9 MB) Imagine a Religion... NEW resources NEW Web Banners! Issue Advertisements Marketing Outreach Presentation GA '06  • PowerPoint  (15.7 MB)  • PDF  (5 MB) St. Louis Media Campaign Summary Overview of UUA Marketing Outreach 1999-2005 Report on UUA Marketing Outreach 1999-2005 (prepared April 2006) Kansas City Media Campaign Reports Uncommon Denomination - Updates on Use Houston Media Campaign North Texas/Fort Worth Media Campaign Frequently Asked Questions Legal Information Further Resources Contact Us

NEW: Imagine a Religion…
See our newest media resources originally developed for the Houston area ad campaign!

The Uncommon Denomination Tier 2 resources are focused on building outreach, raising awareness in the larger community about our faith, and inviting guests to visit your congregation(s). These resources are available to congregations whose boards have reviewed and endorsed the program and allocated sufficient funds.

The links below will take you to samples of the available media. Complete Tier 2 media resources will be provided to congregations through access to a password protected web site once a congregational assessment is completed and approved to enter into this level of the program.

Tier 2 resources offer:

• ad templates for newspapers and magazine
• generic public service announcements
• a public service announcement that includes recorded music and voiceovers

These resources are provided in addition to the in-reach resources provided in Tier 1 and the resources on hospitality and belonging that are also part of “The Uncommon Denomination” program.

Guidelines for use of Tier 2 Resources:

The use of Tier 2 resources may mean that your congregation will need or want to:

• Budget additional funds to expand your presence in the local media
• Develop a media/communications strategy, and a plan for buying media time and/or space
• Make some changes to the ways you welcome guests to your congregations
• Clarify and strengthen your path to membership in your congregation

We ask that you:

• Read the Where to Begin section of this web site and use the links
• Review the legal information on the use of “The Uncommon Denomination” name and materials
• Review with your Board and sign the Covenant for Use for Tier 2 Resources
• Complete the Congregational Assessment process

Additional Resources

• Information on working with media , which will help you make good decisions about your media/communications strategy.
• Sample Communications policies, procedures and resources developed by the Communications Committee of All Souls Unitarian Church in Kansas City, one of the 2003 field test congregations for “The Uncommon Denomination”.
• Information on how to use media advocacy to its maximum effectiveness , from UUA's Washington Office for Advocacy and Witness.

For information about the field test of “The Uncommon Denomination” program, which took place in the greater Kansas City area, please review the following:

• Kansas City Marketing Overview - this will provide you with information on the media test, components of the text, and much more.
• Advertising Effectiveness Study - following up on the campaign test, this report, conducted by an outside marketing firm, discusses the effectiveness of the advertising conducted in the Kansas City area.
• Kansas City Media Campaign Test and Follow Up - Report to the UUA Board of Trustees 1/04

Media Resources:

Media Resources for Tier 2 go considerably deeper than those offered for Tier 1. They assume some significant amount of funding support for media production, and more importantly, a level of commitment from the participating congregation or cluster regarding intentional outreach and follow-through on guests visiting your congregation.

The resources shown here are samples only and will not reproduce at a level that will be adequate for your local media. An audio sample is presented as an example of what is available through the Uncommon Denomination program.

To obtain entry into the password protected Tier 2 site where you can access high quality print resources, your congregation is required to complete the congregational assessment and submit it to the UUA Congregational Services office.

Adobe Acrobat PDF: Many of the following media resource documents are offered in Adobe Acrobat PDF , a free software and downloaded here. PDF files are not meant for mass-reproduction but rather for fast viewing, downloading, and local printing.

Bumper Stickers

• The Uncommon Denomination (12" x 3.5")

Print Ads

• The Uncommon Denomination
  • 12.75" x 3.5"
  • 1.625" x 2"
  Searching for a Religious Home
  • 3" x 4"
  • 8" x 10" (with photo)
• Imagine a Religion... (5.5" x 10.5" black and white only) NEW!
  • Where People with Different Beliefs Worship as One Faith
  • Where Inspiration Comes From Not One but Many Spiritual Sources
  • For People Who Simply Can't Accept What They've Always Been Asked to Believe
  • Where All Are Welcome
• Special interest (GLBT) NEW!
  • Room for Different Beliefs (5" x 7.5")

Tri-fold Brochure NEW!

The graphics for an attractive tri-fold brochure (front, back ) are available for your use. When folded the brochure is 8.5" x 4.75", slightly larger than a #10 envelope.

Photo Samples

• male-female couple
• mother with daughter and son
• family of six
• father and daughter
• female teen

Outdoor Banners

The UUA has a large, beautiful outdoor banner replicating the billboards used in Houston. It's 5' x 15', vinyl and weatherproof, with grommets for hanging.

Our bulk purchase of these banners means you get an outstanding price of $200 per banner. Email uncommon_order@uua.org  to order.

Radio Spots

A CD of radio spots is available from uncommon_order@uua.org .

Unitarian Universalist Association
25 Beacon St. | Boston, MA 02108 | 617-742-2100