Houston Media Campaign
The following is a short update on the progress of the campaign:
 The
campaign will end in mid-April. By the time the campaign is finished we will
have generated 50 million “impressions” (number of times a message
could have been seen or heard). The last direct mail dropped the week of March
28. In April our primary media will be radio and newsprint.
We don’t have any hard data yet, but I can share some general
information:
- ~300 new visitors have attended one of our churches in the months
of January and February.
- We experienced high visitor attendance at the following churches
in January (all links will open a new window
 ):
- February figures worth noting include:
- Thoreau
with 20 new visitors and 13 returning
- First UU
had 32 first time visitors and 24 returning
- First Church is growing rapidly - with over 540 members
- Bay Area is averaging over 100 first time and returning visitors
a month, which represents ~15% of their church attendance. In a summary
statement the marketing representative stated, “We had over
211 folks at Easter Sunday- only one other time in the history of
our church have we had so many people.”
- We know through anecdotal stories that people are coming as a result
of the advertising. Northwest Community says that over 50% of their
visitors are citing the advertising for the reason that they are attending.
- Almost all churches had a significant spike in attendance after
the insert dropped on 2/20, followed by the second postcard the week
of 2/21. Matt Tittle shared that at 8:30 A.M. on Sunday 2/20 a man
called the church saying he had just received the insert, talked to
Matt, visited and has been coming ever since.
- The UU
World ran a short article in March. We hope for a follow-up article
at the close of the campaign.
Houston Media Campaign – the next generation of
The Uncommon Denomination
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(3.8 MB)
