In this feature we seek out
answers to questions of broad interest, drawing on experts in congregations,
the UUA, and elsewhere. If you would like to submit a question, please
write to InterConnections at 25 Beacon Street, Boston, MA, 02108,
or e-mail dskinner@uua.org.
Q If our congregation
should ever have a crisis involving the police and the news media and
we feel that we need a UUA spokesperson to advise us, who should we
call?
A Start by contacting your district executive,
says John Hurley, the director of the UUA’s Office of Information
and Public Witness. If you cannot reach that person, call Hurley at
617-948-6131 and e-mail him at jhurley@uua.org. He does check messages
when he is out of the office, including on weekends.
Also, every congregation should have a designated official spokesperson
for cases like this, whether the minister, board president, etc. And
the congregation should be made aware that only certain people will
speak on its behalf. Be sure also to keep a clear, concise, positive
explanation of Unitarian Universalism on your Web site. That’s
the first place the news media will go for information. Don’t
put anything on your Web site you wouldn’t want to see in the
newspaper.
Q I’ve volunteered
to chair our parish communications committee. Where can I find resources?
A The Alban Institute has a book, Getting the
Word Out: The Alban Guide to Church Communications, which is an excellent
source for UU communications committees. It covers document formats,
relationships with public media, photography, electronic communications,
celebrating special events, and defining the audience you’re trying
to reach. Published in 2003, the book, by Frederick H. Gonnerman, a
Lutheran pastor and former director of public relations for a seminary,
is available from the UUA Bookstore. #7172 $20, 800-215-9076.
Q Our congregation is
so small that we’ve not been able to get enough people together
to have successful programs in many areas. Is there anything we can
do?
A Consider joining with neighboring UU congregations
in areas such as youth programming (Coming of Age, OWL, and youth group
events), says Dori Davenport, religious education consultant for the
Central Midwest District. Other events might include social justice
activities, potlucks, and book and movie discussions.
Q Do any congregations
have a planned “path” for the board president after s/he
has completed the term of service? Since that person has such a wealth
of information and insight, we would like to institute some sort of
position for our immediate past president, but obviously one that would
not be as time-consuming as the presidency. Any suggestions?
A Some congregations encourage them to serve
on the nominating committee. At another the past president becomes chair
of the program council. A common path is to have them serve an additional
year on the governing board either in an active or advisory position.
At another congregation the president-elect, president, and past-president
all serve on the board and, in addition, constitute the personnel committee.
At another, all past presidents serve on the strategic planning committee,
a group that meets occasionally to develop policies. And one administrator
probably spoke for many others when she described the typical path for
presidents at her congregation: “Our presidents pretty much go
on sabbatical after their terms. They need a rest.”
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